![]() The downloads slipped by nearly a fifth compared to 2020 as nearly all sub-genres excluding three saw installs declining. As the IDFA depreciation hit the iOS market, we started seeing a decline in downloads. Thus these games rely more on performance marketing to find high-value players. Mid-core games tend to focus on deeper meta-games that offer good long-term monetization. Most of this growth is from Call of Duty Mobile, which makes more than 90% of the sub-genre. Clash Royale, which makes 70% of all sub-genre revenues also saw growth in downloads, which indicates that Supercell’s renewed investment into performance marketing paid dividends.įPS/3PS grew by 30% and became half a billion-dollar sub-genre in 2021. Real-Time Strategy (RTS), which has been a declining sub-genre for a few years, finally bounced back in 2021 due to the growth of Clash Royale. Almost every title managed to increase its revenue in 2021. Even though no significant new games climbed to the top this year. The biggest sub-genre on mobile in terms of revenue is 4X Games, which also had a good year. On the other hand, Hearthstones' revenues fell by 16% and currently sits in 5th position after many years as the top-grossing game. Mighty Party, Magic The Gathering Arena, and Yu-gi-oh Duel links contributed to revenue growth. Although the installs plunged by 16%, revenues are up by 45%. Genshin Impact is the primary driver of growth, and in fact, the game solely represents the sub-genre and has more than 95% market share.Ĭard Battlers continue to grow every year, with no exception in 2021. Open World Adventure is a newborn sub-genre that grew by 622% this year. The most significant growth in revenue was seen in the following sub-genres:
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